The latest edition of Interwoven, held from November 18 to 20 in High Point (North Carolina, USA), has once again demonstrated why this event remains an essential date for the international textile industry. For Rioma, the fair has been a valuable meeting point with industry professionals and an opportunity to further strengthen its presence in the U.S. market.
Great reception of the new products presented
During the three days of the fair, Rioma’s new stand -located in MS 516- received an excellent affluence of distributors, textile editors, manufacturers and contract professionals, who showed special interest in the proposals presented this year.
Among them was Terraloom, the line developed entirely in Europe with Microsue PP yarn, recognized for its natural aesthetics and resistance to the most demanding outdoor conditions. Its collections -from balanced geometries to designs inspired by nature- generated a high level of interaction, especially among professionals seeking durable solutions for residential and contract projects.
The RC Studio line once again attracted the attention of interior designers and specifiers thanks to its combination of design and technical performance. Its flame retardant (FR) fabrics, designed for public spaces and intensive use, reinforced Rioma’s position as a global supplier for contract projects where safety and aesthetics must go hand in hand.
Beyond the product presentation, Interwoven allowed Rioma to strengthen ties with customers, partners and new strategic contacts. The high level of participation facilitated valuable conversations about trends, market needs and future developments, helping to reinforce the brand’s vision as a technical and creative partner.
One more step in international expansion
Participation in the fair reaffirms Rioma’s commitment to the U.S. market, where it has its own delegation in North Carolina. Interwoven is consolidated as a key platform to continue bringing European textile solutions to a professional public looking for quality, design and reliability.
Rioma closes this edition with a very positive balance, driven by the interest generated, the feedback received and the new opportunities for collaboration that arise after the fair. The company continues to advance in its international strategy, maintaining its commitment to innovation, sustainability and design as the cornerstones of its development.
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